Sheplers Western Wear: A Legacy of Authentic Western Style and Customer Dedication

Founded in 1899 as a small harness shop in Wichita, Kansas, Sheplers has grown into a leading destination for those who embrace the rugged and stylish essence of the American West. With a strong focus on customer service, product quality, and a deep-rooted connection to western culture, Sheplers has earned the loyalty of generations of customers.

History and Development of Sheplers Western Wear

Sheplers traces its roots back to the J.W. Gibson Harness Shop, established in 1899. In 1946, Harry L. Shepler purchased the business and renamed it Sheplers, marking a significant transition for the company.

Under Shepler's leadership, the company expanded its product offerings, venturing into the realm of western wear. The launch of its direct-to-customer catalog business in 1961 allowed Sheplers to reach a wider audience across the United States, paving the way for further growth and establishing a strong presence in the western wear market.

Throughout its history, Sheplers has undergone ownership changes, including its acquisition by Gryphon Investors in 2007 and its sale to Boot Barn in 2015. These transitions have allowed Sheplers to leverage additional resources and expertise while maintaining its distinct brand identity and commitment to providing high-quality western apparel and accessories.

Product Range and Quality Assurance of Shepler's Western Wear

Sheplers offers an extensive selection of western wear for men, women, and children, including cowboy boots, hats, workwear, dresses, skirts, and accessories. The company is renowned for its diverse array of footwear options, catering to various needs and styles. Sheplers also features specialty items and exclusive collaborations, providing customers with unique, western-inspired pieces.

To ensure the quality of their products, Sheplers employs rigorous quality control measures. The company has dedicated quality assurance personnel, such as Jodi Shepler, who serves as a Quality Control Inspector at Stratosphere Quality[3]. Additionally, Sheplers maintains strong relationships with reputable brands like Kobler, as evidenced by positive customer reviews praising the quality of their products. The company also offers a wide range of sizes to ensure proper fit, which is crucial for customer satisfaction.

Customer Service and Shopping Experience of Shepler's Western Wear

Sheplers is dedicated to providing exceptional customer service and ensuring a positive shopping experience. The company offers various support options, including a toll-free customer service hotline available six days a week, email support, and in-store assistance. Sheplers' flexible return and exchange policy allows customers to return or exchange items within 60 days of purchase, with free return shipping on exchanges.

To provide the best value for their customers, Sheplers offers a 10% Lowest Price Guarantee, where they will match a competitor's lower price and beat it by an additional 10%. The company also prioritizes customer satisfaction by focusing on customer security and privacy, making the shopping experience as smooth and hassle-free as possible.

E-commerce and Omnichannel Strategies

Recognizing the importance of e-commerce, Sheplers launched its online shopping platform in 1999. The user-friendly website allows customers to easily navigate through the extensive product selection and find items that suit their style and needs. Sheplers continues to explore ways to leverage technology to enhance the customer experience, such as the potential integration of advanced e-commerce features and omnichannel strategies.

The company's recent acquisition by Boot Barn has opened up new opportunities for growth and convenience, such as offering free in-store pickup options for online orders, further integrating the two brands' offerings.

Marketing and Brand Positioning

Sheplers employs engaging promotional strategies to attract and retain customers, including competitive pricing, seasonal sales, and special discounts. The company leverages its brand reputation and heritage to create a sense of authenticity and loyalty among its customer base.

While Sheplers faces challenges in the competitive western wear market, such as evolving consumer preferences and changing fashion trends, the company remains committed to maintaining its position as a leading authority in western wear. By striking a balance between innovation and adherence to its core brand identity, Sheplers differentiates itself through product quality, customer service, and unique brand positioning.

Future Outlook and Growth

Looking ahead, Sheplers is poised for expansion and continued success. The company's acquisition by Boot Barn has presented new opportunities for growth, including potential store openings and the enhancement of its e-commerce capabilities. As Sheplers explores emerging technologies and innovations, such as augmented reality for virtual product visualization, the company is well-positioned to meet the evolving needs of its customers.

Conclusion

With a rich history spanning over a century, Sheplers Western Wear has become a beloved and trusted destination for those who embrace the authentic spirit of the American West. Through its commitment to product quality, exceptional customer service, and a deep understanding of western culture, Sheplers has earned the loyalty of generations of customers. As the company continues to innovate and adapt to the changing retail landscape, Sheplers' legacy as a premier western wear retailer is set to endure, ensuring that the rugged and stylish essence of the West lives on.

Richard Sutherland

RichardSutherland@bitsnspurs.org

Richard is a western lifestyle author for Bits N' Spurs, the weekly newsletter that keeps pace with today's rodeo. His articles are featured on dozens of rodeo and Western related websites and provide a window to the world of cowboy culture.